Post by account_disabled on Sept 16, 2023 4:31:17 GMT -5
If your company lacks goals, a unified "red" thread and a clear action plan, it is difficult to assess how successful we have been in marketing. In this case, the reporting of the results remains a mere compilation of figures on a monthly basis, without a clear context and target levels. You should think of digital marketing like a game of chess: instead of focusing on one piece and one move at a time, you should think about the whole: the importance of each piece in terms of the game and always many moves ahead. In the same way, each digital marketing channel has its own task and significance in the digital marketing as a whole, where marketing must be done in a planned, goal-oriented and measurable way.
This may be self-evident to you as a marketing decision-maker, but justifying different things to the management requires a clear model for managing the whole (MVG-MRACE®) and a separate tool (MRACE® Dashboard) with which it is easy to present the results achieved by marketing. Dashboard in mind? Download our guide to learn how to report results and improve your Phone Number List marketing using Dashboard.Measuring digital marketing according to the MRACE® model Develop online service and digital marketing based on real data. Why should analytics be seen as a process in which all relevant business stakeholders must be included? MIA Marketing measurement is an integral part of digital marketing, this is surely clear to everyone.
However, measurement does not only mean website and marketing metrics, such as ad impressions, clicks and the number of online visitors, but numbers that are genuinely important from a business perspective. These include, for example, leads, customers or stores that came from leads, online store development and customer acquisition costs. Measurability and clear reporting of results improves the focus of your entire company's operations and makes decision-making significantly easier. Your company's online environment must be ready to collect this information: this means a functioning online service and an analytics environment that collects information relevant to your company. It is at least as essential that the collected data can be trusted. Still, few companies think about it more deeply, and the biggest reason seems to be a lack of information.
This may be self-evident to you as a marketing decision-maker, but justifying different things to the management requires a clear model for managing the whole (MVG-MRACE®) and a separate tool (MRACE® Dashboard) with which it is easy to present the results achieved by marketing. Dashboard in mind? Download our guide to learn how to report results and improve your Phone Number List marketing using Dashboard.Measuring digital marketing according to the MRACE® model Develop online service and digital marketing based on real data. Why should analytics be seen as a process in which all relevant business stakeholders must be included? MIA Marketing measurement is an integral part of digital marketing, this is surely clear to everyone.
However, measurement does not only mean website and marketing metrics, such as ad impressions, clicks and the number of online visitors, but numbers that are genuinely important from a business perspective. These include, for example, leads, customers or stores that came from leads, online store development and customer acquisition costs. Measurability and clear reporting of results improves the focus of your entire company's operations and makes decision-making significantly easier. Your company's online environment must be ready to collect this information: this means a functioning online service and an analytics environment that collects information relevant to your company. It is at least as essential that the collected data can be trusted. Still, few companies think about it more deeply, and the biggest reason seems to be a lack of information.