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Post by arfanho7 on Feb 22, 2024 1:02:32 GMT -5
She shops in organic stores and is interested in sports yoga meditation and a healthy lifestyle. The brand aims to bet on the Bulgarian tradition through a marketing strategy. Sladko Raya launched a campaign aimed at highlighting the Bulgarian tradition in jam production. With a focus on long standing heritage and family recipes the company aims to create an image of an authentic and quality producer. Targeting the target group through paid advertisements. Through paid ads on Facebook Sladko Raya focuses on consumers who are looking for traditional Bulgarian products. Mrs. Ivanova a resourceful admirer of Bulgarian culture noticed the ad when browsing social networks and started following the brand. Active presence in social networks and creation of content America Cell Phone Number List on the site To the online strategy Sweet Paradise adds the creation of posts and a blog article every week. carefully builds a community that is interested in the topics covered in the content strategy. Mrs. Ivanova also subscribed to receive the newsletter because she is interested in the recipes that are sent every Tuesday. Creating curiosity without pressure to buy Although Mrs. Ivanova has not yet made a final purchase decision she is becoming curious about Sladko Raya. Due to the successful strategy of the company it gains trust in the quality and traditions of the brand. Thus through innovative marketing approaches Sladko Raya successfully attracts new consumers presenting its jam as not just a product but as the gateway to Bulgarian tradition.
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